Piped Dreams are a cake company based in West Midlands. They are a specialist provider of high quality Wedding, Celebration and corporate cakes. All of their designs are hand crafted, baked and designed to your requirements using only the highest quality ingredients. On your special day you should have the cake of your dreams, they will work with you to create the perfect cake in appearance, suitability and taste. We caught up with owner Michael Warr for a chat…
Who inspires you?
Initially when I first started in cake decorating it was Nick Park. I used to love all of the Wallace & Gromit films and started to make the figures at home. When I discovered sugarpaste and realised that I could make them edible I was in heaven!!
Nowadays there are lots of different inspirations that I look too as there a number of very talented chefs/bakers and cake decorators out there all with some great ideas, I think anyone in any field that looks at what everyone else is doing and pushes things in a different direction is a great inspiration.
What makes your cakes unique?
Really it is the customer. Whilst I am very happy for a customer to bring some images of designs to me, for me to interpret. My favourite and I think most successful cakes are when the customer gives me a rough overview of their event themes, colours etc. After an initial consultation I usually have a good idea of the personality of the customer, from that with free rein (to a degree) on the design a truly unique cake can be created. This is particulary important with wedding cakes I believe. As each design should be a unique reflection of the bride, groom and their wedding day.
What do you feel makes the perfect cake whether it comes to design or flavour?
Both – I am always as ecstatic when a customer is amazed at the appearance of the cake when they first see it, but it is equally as rewarding when they contact me afterwards to tell me how much they and their guests enjoyed the cake.
Both design and flavour should complement the event. For example when finalising a wedding cake design I like to get to know the bride and grooms personality, whether the wedding is themed, what the invites look like, this gets a good grounding on what feel the design should have. I would also speak to the venue to find out what feel the wedding venue has, (an ultra modern cake would look out-of-place in a beautiful castle wedding venue!). When it comes to taste if the couple would like their guests to eat the cake on the day then I would look at the wedding menu to make sure that the flavours of the cake will compliment the wedding breakfast. (If the wedding menu is a full, heavy menu, then a light fruity cake would go best).
What is your greatest achievement?
To date there have been a couple of designs I have been proud on. My proudest would probably be a Rapunzel tower cake I was asked to design for a 5th Birthday. The customer gave me a budget and told me that the events company were organising the theme. After liaising with them I designed a 3ft tower cake consisting of 2 sponge tiers, with a rice krispie column of support. Just designing the cake so it could stand on its own devices and be completely edible was tough enough.
In terms of the business one of the nicest achievements for any business is repeat customers, and I have one customer in particular, where to date I have done her birthday cake, wedding cake, child christening, and 1st birthday and already have the 2nd birthday cake booked for next year.
For more information contact Piped Dreams directly: