News Alert ~ Cakes by Shelly WINS Enterprising Business Award

Press Release:  Cakes By Shelly

Ice the Cake member and Ambassador Shelly Shulman, has been announced as the winner of this year’s Enterprising Business Award at the FSB Bedfordshire Business Awards 2013.

Held in the glorious backdrop of the Conservatory at the Luton Hoo Walled Garden, the event honoured those who had excelled against a range of measures and against the backdrop of the recession.

Awards were made in fourteen separate categories and the judges awarded a special prize to the overall county winner.

Cakes by Shelly owner Shelly Shulman, who started up the company in 2006, triumphed over rivals showing what it takes to make it through the recession and continue to grow a business through difficult times.

Shelly said:  “I am thrilled to have won this award this evening. It is great to be recognised by my peers within the local business community. I would like to take the chance to say thank you to everyone that has supported me over the years; friends, colleagues and clients but there are three people who deserve a very big thank you. My husband and my two children. Without their love and support none of what I do would be possible so this award is for them.”

For more information about Cakes by Shelly visit the website at

Congratulations to Shelly and also to Ice the Cake Member Fogarty Formal Hire who were awarded ‘Best Retailer’ for the second year in a row!  xx

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