News Alert ~ ITC Supplier ‘Approved’ by Theo Paphitis

What I love most is seeing recognition for those who work so hard for their customers.  Since Theo Paphitis started his #SBS on Twitter, it is has been wonderful to see many of our members win this prestigious competition.  This week to our delight at ITC HQ it was the lovely Ariella Strings who received this accolade.

Based in Milton Keynes, Buckinghamshire, the multi award winning Ariella Strings are one of the most highly sought after string groups in the UK.  This exceptional group of musicians specialise in the perfect music scenery for weddings, performing with the utmost professionalism, whilst remaining friendly and approachable to guests.


A few months ago I met up with John and Cheryl – Owners of Ariella Strings and we created a video of their wonderful music.  We called it ‘Strings Aren’t Boring’… our aim – to show just that!  On Sunday 21st July 2013, Cheryl included the video in her weekly entry into #SBS and guess what… THEY WON! 🙂

Cheryl Said:  “We are very excited to have won this award.  It is my passion to let the world know that having a string group play for your wedding or event is  most definitely NOT boring! Everyone wants their big day to be special and memorable and any one of our groups can add to your fun. Our string groups don’t only play traditional classical music, they have an ever increasing list of pop music to get your guests toe tapping and singing along.

I tweeted @TheoPaphitis a video of our string duo playing and told him that this was our mission and asked him to help us get the word out…  It must have caught his eye for we have won this weeks #sbs and he retweeted our tweet!”

So what’s next for the dynamic duo?  There are lots of plans in the pipeline, but for now you can pop along to the Ice The Cake Hub launch on Saturday 3rd August and meet them.

Contact Ariella Strings:
Telephone: 01908 309783


Photography Credit:  Frank Millar Photography


One thought on “News Alert ~ ITC Supplier ‘Approved’ by Theo Paphitis

  1. Pingback: Ariella Strings are @TheoPaphitis #sbs winners! | Ariella Strings

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