WIN Your Wedding Cake ~ Worth £500!

Top Competition courtesy of Cakes By Shelly, based in Leighton Buzzard, Bedfordshire. Leading Award Winning Cake Designer Cakes by Shelly are giving you the opportunity to win a Bespoke Wedding Cake for you big day to the value of £500. … Continue reading

News Alert ~ Stunning Boudoir Wedding Cake receives Gold Award!

I adore Sherry Hostler, owner of The Cake House in Tring, Hertfordshire.  She is absolutely lovely, extremely talented and works incredibly hard at creating gorgeous wedding cake designs.  So, when she messaged me at the weekend to advise that she … Continue reading

Gem of the Week ~ The Cottage Kitchen Cake Company

It’s with much delight this week, that we are able to introduce The Cottage Kitchen Cake Company!  Wedding Cake specialists based in Grendon Underwood, Buckinghamshire.  Launched in 2010, this scrumptious cake company was born from owner Jen Cunningham’s love of … Continue reading

News Alert – Wedding Cakes Perfect for the Red Carpet

Inspired by beautiful celebrity dresses, Cakes by Shelly based in Bedfordshire, are delighted to introduce their new 2013 ‘Red Carpet Collection’, perfectly suited to reflect the diverisity of brides’ tastes.  Shelly has created an exclusive range of seven individual designs … Continue reading

’22 cakes, 270 cupcakes and 540 cookies’ with Cakes By Shelly – Day 2

Today has been the first day of an intense working week with 7 wedding cake orders and 2 birthday cakes to create. This equates to 22 cakes, 270 cupcakes and 540 cookies – looks like the oven is going to be put through it’s paces!! Plus as well as this I have to prepare some new cake designs ready for the new studio opening on Monday!
After clearing the inbox it’s was a trip to the suppliers to get everything I need to get creative. This week the shopping list included 15kg butter, 290 eggs, 14kg flour and 16kg sugar. I always get funny looks putting that amount through the checkout and every week get asked – ‘Are you making a cake?’ – I wonder if that will ever get old??
When a busy week like this comes along it’s all about being prepared and managing my time well. With the first 3 of 22 cakes in the oven I’ve sat and created over 50 sugar roses that will adorn one this this week’s wedding cakes – one of our tallest to date with four double height tiers blocked with sugar flowers to give extra height. I may need a step ladder to assemble that one 😉 
Loving these cakes?  Contact Cakes By Shelly:
Location: Dunstable, Bedfordshire
Telephone: 01525 221427

Tomorrow in ‘A Week in the Life of…’ Cakes By Shelly – heartbreaking news and a very honest account of events… 

Piece of Cake… or 3!!

So Ice the Cake is often mistaken for a ‘cake company’ – a good way for me to test those doing sales calls as to whether they have actually looked at the website before calling!  I don’t mind this in the slightest though because I happen to LOVE cake – although I can only actually bake them with the help of a lovely lady named Betty 😉

Luckily for me I happen to be working with some industry starlets when it comes to delicious treats and so when it came to ITC’s Birthday celebrations we were spoilt for choice!
Firstly ITC weren’t the only one’s celebrating their Birthday and when Ian from Ian Waldron Photography advised me that it was actually his wife’s Birthday (also named Sue spookily enough!) even more well wishes were sent.  Ian arranged for Cakes by Shelly to create her a beautiful birthday cake and she was extremely surprised when we not only presented it to her but everyone also sang – a very tuneful – Happy Birthday to her 🙂

Lovely Louise Potts from A Little Piece of Cupcake brought along a gorgeous giant cupcake.  Louise had kindly made some gorgeous chocolate cupcakes for my daughter’s Birthday during the week as well and they were absolutely delicious.
We were treated to some stunning vintage inspired cupcakes by Lydia from Sugar & Lace Cake Company – you may remember she won Best Newcomer in our cake competition last month & I am sure that those who tasted her cupcakes at the party will agree that she was a worthy winner!  Absolutely delicious…

Which brings me to my ‘official’ Birthday cake created by Shelly Shulman of Cakes by Shelly.  Not only did it look beautiful but tasted divine.  Earlier in the week she had teased everyone in the group by offering a complete array of tantalizing flavours for us to choose from and on the day she decided to really treat everyone with 3 amazing flavours…

The Top Tier was my personal favourite – Cherry and Amaretto & no it wasn’t because of the alcohol!

The second tier was very befitting to our celebrations as it was a delicious Champagne – a favourite with Mr ITC
The bottom tier was amazing – White Chocolate & Raspberry and I can happily say that I enjoyed several slices of this after taking the remains home from the party.
& as you can see the photographers on the day loved it too…

Well this is probably my longest ever blog post – no surprises there really given the subject.  All I can say is we are blessed at ITC to be working with some truly amazing cake companies from across the UK and whether you are looking for a wedding cake, birthday cake or just simply a cake because you deserve one… you can be sure that the suppliers we work with produce some of the yummiest around!
So that just leaves me to say…

Tomorrow some of the gorgeous items that were brought to be shared with us by our lovely suppliers.  To see more supplier information visit our website

Photography credits: